Our history

Kooduu is a lifestyle brand that creates unique, Nordic-inspired products that bring people together. We have Dutch and Danish roots and were founded in 2017 on the basis of togetherness, happiness, positive ambience, comfort, innovation and putting a smile on people's faces.

In addition to bringing people together, Kooduu's products aim to achieve a certain sense of 'hygge', a quintessentially Danish word that loosely translates to an atmosphere of comfort and conviviality, with an emphasis on contentment and enjoying life. This means that all products are the perfect companion for any social event, such as a summer barbecue, a family gathering indoors, a picnic in the park or a romantic evening for two on the couch.

What is 'hygge'

Hard to explain and even harder to pronounce, the Danish word "hygge" (pronounced "hoo-gah") has exploded in popularity around the world. It translates roughly to "cosiness," but it means so much more than that. So what is hygge, really?

Hygge is a Danish concept that sheds light on their soul. It means creating a warm atmosphere and enjoying the good things in life with loved ones. A warm candlelit ambiance is hygge, as is snuggling up with someone to watch a movie. Hygge can also involve conversing with friends and family about various aspects of life. This possibly explains why Danes are among the happiest people globally.

We create 'hygge'

When you experience our products, you'll find that you can take them anywhere and use them both indoors and out. Set the mood with the updated Synergy's Bluetooth speaker, dimmable LED light and drink cooler, or snuggle up with the stylish and luxurious Glow candles. Enjoy your favourite music in a personalised setting with the Lite-up Play. As you can see, we have a whole range of products with light and sound.

Danish Design & Collaborations

Simplicity, functionality and elegance are the basic principles of Danish design. Nature is part of the inspiration. Sustainability is key. Our products follow these design principles.

At Kooduu, we are all about minimalist yet masterful design. That is why we are proud to work and collaborate with award-winning Danish design partners who brilliantly design and model beautiful and multi-functional products that we bring to life.

Manufacturing & Assembly in Europe

Sustainable production has become a crucial aspect of modern manufacturing practices in Europe. With increasing awareness of the impact of industrial activities on the environment, Kooduu is adopting various measures to reduce our carbon footprint, promote responsible sourcing and production, and adopt a circular economy mindset. That is why we are focussing on three key areas where sustainable production is being implemented: a reduced CO2 footprint, FSC-certified materials, and a circular economy mindset.

One of the most significant ways in which sustainable production is being implemented is through the reduction of carbon emissions. Kooduu is working together with partners who manufacture with renewable energy sources like wind and solar power to reduce their reliance on fossil fuels. Energy-efficient processes are also being implemented, such as the use of LED lighting and the optimization of production workflows. Kooduu is also reducing transportation emissions by sourcing materials and products locally in Europe and using more efficient transportation methods.

Another key aspect of our more sustainable production is the responsible sourcing of materials. For example: we are sourcing the wood for our handles and feet from forests that are responsibly managed and certified by the Forest Stewardship Council (FSC). We are also using recycled and recyclable materials, reducing waste and environmental impact in the production process.

Finally, Kooduu is adopting a circular economy mindset, where our products are designed and produced with the aim of reducing waste and promoting reuse, repair, and recycling. Closed-loop systems are being implemented, where products are designed to be easily disassembled and recycled.

In conclusion, sustainable production is becoming increasingly important for Kooduu in Europe, with our partners and companies adopting various measures to reduce their environmental impact. By reducing our carbon footprint, sourcing sustainable materials, and adopting a circular economy mindset, Kooduu is promoting responsible and sustainable production practices. As consumers become more aware of the impact of their purchasing decisions, sustainable production will become even more crucial for us in the near future to remain competitive and meet the demands of a changing world.

Still long way to go untill we fully comply with all our goals. But moving our production in 2022 from China to Europe for the majority of our products (all Synergy models, the Atmos and Sphere) is a big step forwards and a big improvement for a small company like us. No more container ships, shorter transportation leadtimes with low-emission transport carriers. For 2023 and the near future, we will focus on all other goals to reduce our environmental impact.